SEO:-
Search Engine Optimization is a sustained campaign to enhance credibility and reputation of a web site. Search Engines consider WWW as a democratic environment where a site’s prominence is determined by the number of ‘Votes of approval‘ it gets from other sites in their domain.SEO is simply to make the site better for search engine in order to increase its visibility on the web. In the process of SEO you tend to rank your keywords on search results so that you’ll get traffic via search engine which is called organic traffic. Search engine optimization or SEO is increasing traffic to your web site via query returns on google, yahoo, and bing. The closer to page 1 a website returns in search results, the more new visitors it will get from search engines. Returning on page one for a specific word or phrase can increase traffic by thousands of visitors per month.
Search Engine Optimization is a sustained campaign to enhance credibility and reputation of a web site. Search Engines consider WWW as a democratic environment where a site’s prominence is determined by the number of ‘Votes of approval‘ it gets from other sites in their domain.SEO is simply to make the site better for search engine in order to increase its visibility on the web. In the process of SEO you tend to rank your keywords on search results so that you’ll get traffic via search engine which is called organic traffic. Search engine optimization or SEO is increasing traffic to your web site via query returns on google, yahoo, and bing. The closer to page 1 a website returns in search results, the more new visitors it will get from search engines. Returning on page one for a specific word or phrase can increase traffic by thousands of visitors per month.
SMO:-
Social media is an umbrella term for any facilitator of communication between the citizens of the web. Some of the most ubiquitous social media tools are – RSS feeds, Bookmarking, Blogging, Video sharing, Photo sharing, article contribution.Social Media Optimization, or SMO, is a methodization of social media activity. SMO is used for attracting unique visitors to website content by promoting and publicizing it through social webs such as http://twitter.com|http://facebook.com|http://linkedin.com among many others. Social Media Optimization is becoming a marketable service very quickly since there are actual and measurable benefiets. All one must do is track their web analytics to see the results. Promoting your business on popular websites with innovative topics and links is almost always free except the time it takes. How many man hours could be spent on network optimization as compared to the cost of a commercial on network television or on google adwords campaigns?
Search Engine Optimization(SEO) is the process of getting high search placement in the organic or natural listing of search engines while Social Media Optimization (SMO) has the ability to drive huge amount of targeted niche traffic to a site quickly. It is also another way to network with potential clients and build a good reputation online.
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